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The analyses on this site are what I do in public: take a company apart from the outside, using only what anyone can find, and land on a real view of where it goes next.
Done privately, for the company itself, the same work goes considerably further. A published piece is limited to what the public record shows. Working with you, I see the things that actually decide the answer: your numbers, your cohorts and churn, the roadmap, what sales hears, why the last launch underperformed, and the constraints you are carrying. The analysis gets sharper, and so does what you can do about it.
So if you want an honest outside read on what you are building, or a product leader in the room while you make the next set of decisions, this is the page for that.
The same analysis you see here, run on your business: traction, product, competitors, risks, and the questions your team has stopped asking. Written for you. Published only if you want it.
Ongoing product leadership for founders and teams. Strategy, roadmap, org design, hiring, and the calls that are hard to make from inside the building.
A launch that stalled. A market you are deciding whether to enter. A product review before a board meeting. Short, focused, with an answer at the end.
I'm Ahmed El-Sharkasy, a product leader who's spent years building and scaling tech companies across MENA and global markets. Outside-In is where I think in public.
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